Judy Razo

Judy Razo

Communications

Judy Razo believes that every interaction is an opportunity to create meaningful connections. As Vice President of Experience & Growth at Community First Health Plans, she leads with a vision to make healthcare more accessible, inclusive, and engaging for everyone—especially those in underserved communities.

With more than 25 years of experience in marketing, advertising, and business development, Razo is known for transforming complex challenges into opportunities for growth. Her collaborative leadership has strengthened partnerships, elevated brand presence, and expanded access to care for thousands, blending creative storytelling with strategic execution to deliver measurable results.

Razo’s career is rooted in advocacy and narrative-driven change. She has held leadership roles with organizations including the University of Illinois at Chicago, SPC Educational Solutions, and the Austin Children’s Museum, and has partnered with leading agencies and brands such as ThinkStreet Advertising and The Kaplan Thaler Group, serving clients including the Lifetime Movie Network.

Her passion for healthcare access, education, and inclusion extends beyond her role—she serves on boards including the American Marketing Association, San Antonio Chapter and Celebrate Dyslexia. Razo holds degrees from St. Edward’s University and The University of Texas at Austin, and is a proud graduate of the Texas Creative Program and a CAMP Scholar.